Plumbers, electricians, HVAC: $7.04 CPC and fragmenting buyer journeys.
Local-intent search is splintering across Google Maps, AI Overviews, voice assistants, and emergency-service apps. Your competitors are being chosen by AI engines before the buyer ever opens the phone book.
Home services trades — plumbing, electrical, HVAC, roofing, landscaping — pay $7.04+ per click in US paid search while organic visibility fragments across map packs, voice assistants, and AI-generated recommendations. RSF audits which competitors AI engines currently surface for emergency and planned-service queries in your service area, then implements the local schema and citation work to claim that visibility.
CPC figure: WordStream / LocaliQ 2025, US averages.
- V1 GEO Audit (Generative Engine Optimization)
Find out why ChatGPT, Perplexity, and Google AI Overviews aren't citing you — and what to do about it.
See on /arsenal → - V2 Local GEO Audit
GBP, map-pack visibility, AI citation for "[trade] near me" and "emergency [trade] in [city]".
See on /arsenal → - F1 Business Launch Bundle
Everything a new trade business needs to be operational online, in 3 business days.
See on /arsenal → - I1 GEO Implementation Sprint (Light)
Execute the top priorities from your GEO audit in 30 days.
See on /arsenal → - I3 GEO Quarterly Refresh
Stay current as AI engines change. One-shot purchase, repeatable.
See on /arsenal →