Legal: $9.21 CPC, highest of any vertical, and AI is recommending firms first.
Multi-state practice areas are most exposed to AI-mediated recommendations. Buyers consult ChatGPT, Perplexity, and Google AI Overviews to short-list firms before contacting any — your competitors are being written into that short-list now.
US legal search CPC sits at $9.21, the highest of any vertical. Personal injury, family law, immigration, and business litigation — every paid click is more expensive and less profitable each year. RSF audits which firms AI engines surface for high-intent legal queries in your jurisdiction, then implements the schema, entity, and authority work that puts your firm in the AI-generated short-list.
CPC figure: WordStream / LocaliQ 2025, US averages.
- V1 GEO Audit (Generative Engine Optimization)
Find out why ChatGPT, Perplexity, and Google AI Overviews aren't citing your firm — and what to do about it.
See on /arsenal → - V3 Competitor Intelligence Brief
One-shot, decision-grade brief on three named rival firms.
See on /arsenal → - V4 Comparison Page Suite
"[Competitor firm] alternative" pages designed to be cited by AI engines and rank for bottom-funnel intent.
See on /arsenal → - I1 GEO Implementation Sprint (Light)
Execute the top priorities from your GEO audit in 30 days.
See on /arsenal → - I2 GEO Implementation Sprint (Full)
Execute the full 90-day action plan from your GEO audit in 60 days.
See on /arsenal → - I3 GEO Quarterly Refresh
Stay current as AI engines change. One-shot purchase, repeatable.
See on /arsenal →